General Tire Advances Tyre Technology

The General Tire range is the product of extensive, global research and development activities and benefits from the needs of exhaustive Original Equipment performance requirements. In addition, General Tire have delivered significant innovations designed to  support  the needs of the replacement market and to ensure that you are able to deliver the highest quality and value to end consumers. 

“Anywhere is possible” is the mission statement used by General Tire to convey all aspects of performance, handling and durability across the full spectrum of driving situations. This position has been established by fully integrated range development activities, analysing, understanding and continually meeting customer expectations in the UK and global markets.

General Tire advances tyre technology to help you with tread monitoring and alignment indicators. 

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  • The RTM (Replacement Tire Monitor) provides you with a warning when your tyre is worn and has to be replaced. The inscription “Replacement Tire Monitor” shows three times on the circumferential rib of the new tyre. Just before the tread reaches the minimum tread depth indicated by the TWI (Tread Wear Indicator bars), the inscription will change to “Replace Tire”.

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  • Twin Cushioned Tread  Composite  Technology (TCT) offers a high density, long-wearing, cushion which isolates the vehicle from road surface irregularities. TCT also offers a low-density cushion above the plys which absorbs vibrations from  road surface irregularities offering a high ride comfort.

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  • Acoustic Modulation Sound Technology (AMST) provides tread blocks that  are positioned in a way that assists in the  reduction  of interfering  frequencies  which gives a quiet and comfortable ride

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  • The VAI (Visual Alignment Indicator) allows you to check wheel misalignment to avoid irregular wear of the tyres. The VAI is represented three times in the circumference of the tyre by two additional sipes (1.6mm read depth) on the opposite shoulder blocks of the tyre. If the sipes of the VAI wear off differently (one side more than the other for example), it means that there is potential misalignment of the wheels.

Quality accreditation:

Product quality is ensured by strict quality control measures and attention to detail at all stages of the production cycle from raw material selection through to final inspection of finished products.

This is endorsed by the range of quality accreditations that General Tire is proud to hold: 1809001:2000 and ISO/TS16949:2002 accreditation for all manufacturing plants. In addition, all plants have obtained 18014001 Environmental Management System Accreditation.

General Tire Research and Development

Investment in product quality and continuous improvement processes has achieved significant group presence in Original Equipment contracts with leading car manufacturers across the world.

In 2012/13 some 1 in 3 new cars were equipped with tyres produced within the Continental Tyre Group, a commitment to significant investment and growth has seen General Tire become a leading worldwide tyre brand with an expanding international presence.

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